For Victorian women, who were the chief home distillers and recipe makers at the time, the infusion of additional fruits or botanicals into gin made for a richer sipping spirit, and indeed the base of the very first “cocktail” (i.e. gin, sugar and bitters). With Pomp & Whimsy, we set out to breathe new life into this long forgotten tradition, while simultaneously updating it for a modern palate. Bringing fancy, modernity, and dare we say it, even a touch of femininity, to this stuffy, old world spirit.

It’s gin. Reimagined.